As of early 2026, Adidas stock (ticker: ADDYY) typically trades in the $100 to $120 range per American Depositary Share on over-the-counter markets, reflecting a recovery from pandemic lows but still below its 2023 peak near $190.
Should you invest in Adidas?
Investing in Adidas depends on your risk tolerance and investment horizon.
Look, Adidas has had a rough few years—lost Yeezy revenue, supply chain headaches, and weak demand in China. But the company’s restructuring efforts, focusing on Originals and Sportwear, could help stabilize things. For value investors, the current P/E ratio of around 25 (as of 2026) suggests it’s fairly valued, not a screaming bargain. Always diversify across sectors and talk to a financial advisor before buying. Investopedia has some handy screening tools if you want to compare Adidas with Nike and Puma.
Does Adidas stock pay dividends?
Yes, Adidas pays an annual dividend, though amounts have varied significantly in recent years.
After suspending dividends in 2019 due to the pandemic, Adidas resumed payments in 2020. The 2025 dividend was €1.20 per share, paid in May 2026. Keep in mind, the dividend yield changes with the stock price—currently around 1.5% at $110/share. For the latest declaration and payment dates, check Adidas’ investor relations page. Adidas Investor Relations
Is Adidas public listed?
Yes, Adidas is publicly listed on the Deutsche Börse in Frankfurt under the ticker “ADS”.
It’s also part of the DAX 40 index, which tracks Germany’s 40 largest publicly traded companies. Being a German company, it reports earnings in euros and follows EU financial regulations. You can buy shares through most international brokers, often as an ADR (American Depositary Receipt) with ticker ADDYY. Deutsche Börse has all the details.
Is Adidas public or private?
Adidas is a public company—it went public in 1995.
Before 1995, it operated as a corporation but wasn’t publicly traded. Going public gave it access to global capital markets. Today, its shares are widely held by both institutional and retail investors worldwide. Adidas Corporate Governance spells it out.
Can I buy stock in Yeezy?
No, you cannot buy shares in Yeezy the brand directly, but you can invest in Yeezy sneakers as collectibles.
If you’re itching to get in on Yeezy without buying the stock, platforms like RARES and Rally Rd. let you own fractional shares of rare sneakers, including some Yeezy models, starting at $5–$20 per share. Just remember, these aren’t equity stakes in Yeezy LLC or Adidas—they’re speculative bets on resale value. Prices can swing wildly based on hype and availability. RARES is a good place to start.
Why did Adidas stock drop?
The biggest driver was the termination of Yeezy’s licensing deal in late 2022, costing Adidas over €1 billion in annual sales.
Other big factors? Underperformance in China, where sales fell 15% in Q3 2025, and supply chain inflation squeezing margins. Management admitted these issues when they lowered full-year guidance in early 2026. The stock tumbled from ~$190 in 2023 to ~$100 in 2025, though it’s clawed back some ground since then. Reuters covered the story.
Is Nike a good stock to buy?
Nike remains one of the strongest brands in sports apparel, but near-term headwinds persist.
Nike’s direct-to-consumer strategy and digital ecosystem (Nike App, SNKRS) are solid long-term plays. But in 2026, supply chain chaos and cautious spending in Asia are dragging down results. Analysts rate it a “Hold” with a price target around $105–$115 (as of early 2026), slightly below its current level. If you’re thinking of buying, dollar-cost averaging might be the way to go. NASDAQ: NKE has the latest data.
Who is more profitable—Nike or Adidas?
Nike is significantly more profitable globally.
In 2025, Nike reported $54.9 billion in revenue compared to Adidas’ €23.5 billion (~$25.4 billion). Nike’s gross margin is around 45%, while Adidas’ is higher at 52%—but that’s on a much smaller revenue base. Nike’s edge comes from premium pricing, strong licensing deals (think NBA, college sports), and a dominant e-commerce presence. Nike Investor Relations and Adidas Investor Relations break it all down.
Does adidas have preferred stock?
Adidas does not issue preferred stock—it only has common shares.
All dividends and voting rights go to common shareholders. The company has only ever issued ordinary shares since going public. If you see “preferred” in data feeds, it’s probably a mistake. Double-check Adidas’ share capital structure on its investor relations site to be sure. Adidas Financial Reports has the details.
Is Adidas traded on the NYSE?
No, Adidas is not traded on the NYSE—it trades on the Deutsche Börse (Frankfurt).
You can buy Adidas shares in the U.S. via ADRs (ticker: ADDYY) on OTC markets, but its primary listing is in Germany. This setup is pretty common for European companies. Always confirm the primary exchange before placing a trade. NYSE and Deutsche Börse are good resources.
Does Nike pay a dividend?
Yes, Nike has paid quarterly dividends since 1985 and raised them annually for over a decade.
The most recent quarterly dividend (Q1 2026) was $0.34 per share, yielding ~1.3% at a $105 share price. If Nike keeps raising dividends for five more years, it’ll join the S&P 500 Dividend Aristocrats. Look for a broker that supports DRIP (dividend reinvestment plans) to make the most of those payouts. Nike Dividend History has the full breakdown.
Who is CEO of Adidas?
As of 2026, Bjørn Gulden serves as CEO of Adidas.
Gulden took over in January 2023, replacing Kasper Rørsted. With stints at Puma and Under Armour under his belt, he’s focused on restoring profitability and growth through brand elevation and digital transformation. Adidas Leadership profiles him and the executive team.
Who has the most shares in Adidas?
The largest shareholder is Theo Capital S.à r.l., with 7.2% of shares.
The Vanguard Group (3.6%) and BlackRock (6.7%) round out the top three institutional holders. No single family or insider owns a controlling stake—Adidas is widely held. These percentages are based on 2025 filings. Adidas Shareholder Structure has the full list.
Who do Nike own?
Nike owns iconic brands including Converse, Jordan Brand, Hurley, and Nike Golf.
Its portfolio spans footwear (Air Jordan, Air Max), apparel (Nike Pro), and lifestyle (Nike ACG). Nike also operates subsidiaries like S2, a digital commerce platform. These acquisitions help Nike dominate multiple market segments. Nike Brand Portfolio has the complete rundown.
How much is Yeezy retail price?
The retail price for most Yeezy sneakers ranges from $200 to $250, depending on the model and colorway.
The Yeezy Boost 350 V2 retails for $220, while newer V3 models can reach $250. Resale prices often double or triple due to limited supply. For official pricing and restock dates, check Yeezy Supply or Adidas.com. Yeezy Supply is the go-to spot.
Is Balenciaga publicly traded?
No, Balenciaga is not publicly traded—it is owned by Kering S.A.
Kering trades on Euronext Paris (ticker: KER.PA). Balenciaga operates as a privately held brand under Kering’s luxury division. Its financials aren’t disclosed separately. If you’re interested in luxury fashion investments, consider ETFs focused on European luxury brands. Kering Corporate has more info.
Does Kanye West own Yeezy?
Kanye West co-founded Yeezy in 2006, but it is owned by a partnership between West and Adidas.
As of early 2026, Yeezy operates under a long-term licensing and supply agreement with Adidas, which handles design, manufacturing, and distribution. West no longer owns Yeezy outright, though his creative influence remains central. Adidas Yeezy Partnership explains the arrangement.
Is adidas popular in China?
Adidas remains popular in China but has lost market share to domestic brands like Li-Ning and Anta.
China accounts for about 20% of Adidas’ global revenue. While it leads in running shoes, local brands dominate in basketball and casual wear. Adidas’ market share slipped to 14% in 2025, down from 18% in 2020. Statista has the numbers.
Are Adidas made in China?
Yes, a significant portion of Adidas products, especially footwear, is manufactured in China.
As of 2026, about 30% of Adidas’ footwear is made in China, down from 50% in 2010. The company has diversified production to Vietnam, Indonesia, and Cambodia to reduce risk and costs. Apparel and accessories are also made in multiple countries. Adidas Manufacturing Locations lists the facilities.
How is adidas doing in China?
Adidas’ sales in Greater China fell 15% in Q3 2025 year-over-year, though full-year 2025 revenue was flat.
Weakness in the Chinese consumer market and fierce competition from local brands hurt performance. On the bright side, Adidas saw growth in e-commerce and the sportstyle category. Management is doubling down on localization and digital platforms to turn things around. Adidas Financial Reports has the latest updates.
Who is more profitable Nike or Adidas?
Nike is the most profitable sports apparel company globally.
The U.S.-based giant is the world’s leading brand in athletic footwear and apparel, and the world’s most valuable clothing brand overall. Nike’s revenue dwarfs Adidas and Puma combined, putting it in a league of its own. Nike Investor Relations breaks down the numbers.
David Okonkwo holds a PhD in Computer Science and has been reviewing tech products and research tools for over 8 years. He's the person his entire department calls when their software breaks, and he's surprisingly okay with that.